y.mobile blog

Mobile innovation & marketing, ​ made simple.

Accessible Content Strategy — February 10, 2016

Accessible Content Strategy

This is a great how-to article on setting up accessibility standards for content and how it is published. I like especially how the article begins with a ‘persona’ exercise.

Content contributors can make their content more accessible through consistent use of a logical heading structure, providing meaningful alt text, properly labeling links, and adapting their writing style to reach the widest audience possible.

 

The article is here.

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Mobile Web vs. Native Apps or Why You Want Both — January 21, 2016

Mobile Web vs. Native Apps or Why You Want Both

Great article from Luke Wroblewski about the efficacy of building in Mobile Web or Native app. My take on this well-informed article is that when you want to reach the widest audience you develop for the Mobile Web. Yes, Native Apps have a potentially richer experience but the trade-off is ubiquity.

webnative_web_2x

Luke ultimately argues for both paths but if you have limited resources you need to pick one path.  That choice is based on audience reach versus richness of experience.

webnative_reachrich_2x

Find the whole article here on Luke W’s site.