y.mobile blog

Mobile innovation & marketing, ​ made simple.

A good social media primer — February 24, 2016

A good social media primer

The good folks at Social Media Examiner have put together a good primer on the 6 top social media sites that will help elevate and amplify your brand voice. By identifying different aspects and interests of your audience and matching them to particular social media networks you can easily customize you online presence. You can find the article here.

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6.1 Billion — February 23, 2016

6.1 Billion

That is the number of of active users on the planet of SMS. It hold the distinction of being the largest data application with MMS closely following it up at 3.5 billion users.  While white-hot unicorns like Whatsapp (who reached the 1 billion user milestone the other week) have been seen to be the largest data service in the world, the reality is that they hold a fraction of the 6.1 billion users of SMS. There is quite a bit of hype around unicorns and the ubiquity of their products but the reality is mobile phone users of the world are quite comfortable with this old-timey tool. We just need to catch up with them.

The numbers are curtesy of Tomi Ahonen and can be found here.txt

Accessible Content Strategy — February 10, 2016

Accessible Content Strategy

This is a great how-to article on setting up accessibility standards for content and how it is published. I like especially how the article begins with a ‘persona’ exercise.

Content contributors can make their content more accessible through consistent use of a logical heading structure, providing meaningful alt text, properly labeling links, and adapting their writing style to reach the widest audience possible.

 

The article is here.