Great article from Luke Wroblewski about the efficacy of building in Mobile Web or Native app. My take on this well-informed article is that when you want to reach the widest audience you develop for the Mobile Web. Yes, Native Apps have a potentially richer experience but the trade-off is ubiquity.

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Luke ultimately argues for both paths but if you have limited resources you need to pick one path.  That choice is based on audience reach versus richness of experience.

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Find the whole article here on Luke W’s site.

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