y.mobile blog

Mobile innovation & marketing, ​ made simple.

Mobile Web vs. Native Apps or Why You Want Both — January 21, 2016

Mobile Web vs. Native Apps or Why You Want Both

Great article from Luke Wroblewski about the efficacy of building in Mobile Web or Native app. My take on this well-informed article is that when you want to reach the widest audience you develop for the Mobile Web. Yes, Native Apps have a potentially richer experience but the trade-off is ubiquity.

webnative_web_2x

Luke ultimately argues for both paths but if you have limited resources you need to pick one path.  That choice is based on audience reach versus richness of experience.

webnative_reachrich_2x

Find the whole article here on Luke W’s site.

Advertisements
Welcome! — January 13, 2016

Welcome!

It’s our first post.  Really the first of many posts about business and their mobile innovations.  We’ll cover topics around mobile engagement, mobile product build, mobile platforms, mobile audience and the future of mobility. Our topics will be seen through a lenses of design, marketing and business.

Feel free to comment or reach out to us about our posts. We want this blog to be about a dialogue and not so much about a monologue.